Chosen Family Wines spotlight
The official Chosen Family Wines channel is at Granville Winery in the Dundee Hills, the same Oregon house behind this 2021 Willamette Valley Pinot Noir.
The market on this bottle
Wine-Searcher tracks this 2021 Chosen Family Pinot Noir Willamette Valley, Oregon across the open market. Their published U.S. low is $23.77 and the average is $23.77. Our slash is $29.00.
2021 Chosen Family Pinot Noir Willamette Valley, Oregon
Channing Frye's Willamette Pinot with hibiscus-tea lift and silky tannin, a 91-point 2021 you can open at twenty-nine dollars.
The 2021 Chosen Family Pinot Noir is the lighter, silkier side of the Willamette Valley: red raspberry, Chelan cherry, hibiscus tea with lemon, and fresh-baked scone warmth, now $29.
A table Pinot built for lift, not mass
Chosen Family began as NBA teammates and Oregon dinners, then became a real Willamette bottle. Michael Alberty scored this 2021 91 and called it the lighter side of the valley: raspberry, Chelan cherry, hibiscus tea with lemon, just-right acidity, and silk. Thirteen-point-four percent alcohol. This is the Pinot you chill slightly and let open across duck, salmon, or a mushroom night.
The house
Channing Frye and Kevin Love launched Chosen Family in 2020 with Chase Renton and Jacob Gray. The name is the table: teammates, Oregon roots, bottles meant to be shared.
The wine
Willamette Valley Pinot Noir. 13.4% ABV. Red fruit, tea, flowers, fine tannin. Serve 55 to 58 F.
The scores
Wine Enthusiast 91, Michael Alberty. Owen Bargreen 91: Bing cherry, dusty soils, pomegranate seed, orange rind.
The drinker
Raspberry and hibiscus first. Open 20 minutes. Duck with cherry, or mushroom bourguignon.
Raspberry and cherry, then hibiscus tea and silk
Alberty found the most elegant aromas of red raspberries, Chelan cherries, hibiscus tea with lemon, and fresh-baked scones, with a lithe mouthfeel and silky tannins. Bargreen found Bing cherry, dusty soils, pomegranate, and orange rind on a medium-bodied, fresh frame.
A cool-climate Pinot year that favored perfume and acidity over power. The 13.4 percent alcohol keeps the frame graceful. Drink now through 2028 for red fruit first, then more tea and savory nuance.
Red raspberry, Chelan cherry, cranberry, hibiscus tea with lemon, soft floral lift, pastry warmth.
Lithe, 13.4% ABV, silky tannins, bright acidity.
Fresh, tea-toned, food-friendly. Serve 55 to 58 F. Open 20 minutes. Burgundy stems.
Cool-climate Pinot with a softer hand
The Willamette Valley sits between the Coast Range and the Cascades, a protected corridor where Pinot can ripen slowly and keep freshness. Chosen Family bottles that movement: bright acidity, red-fruited perfume, and fine tannin, not mass. Chase Renton's Willamette lens is the cellar grammar. The 13.4 percent alcohol keeps raspberry, cherry, hibiscus, and pastry usable at the table.
This is not a heavy Pinot. Chill it slightly. Let it open across dinner. The scone note is pastry warmth, not obvious vanilla.
Serve 55 to 58 F in Burgundy stems. Twenty minutes of air is enough.
A wine brand born from friendship, loss, and the dinner table
Chosen Family exists because Channing Frye treated wine as a connector, then put that idea in a Willamette bottle.
After the 2016 NBA championship, Frye leaned on friendship and wine through a difficult year. After retiring in 2019 he deepened his Oregon life. In 2020 he and Kevin Love launched Chosen Family with Chase Renton and Jacob Gray.
The first wines were Willamette Valley Pinot Noir and Chardonnay. Collaborations with L'Angolo Estate and other Willamette growers followed. The black-and-white label is the house wine for the table, not a trophy object.
This 2021 Pinot carries that story without needing a speech: red fruit, cool air, soft tannin, a reason to pull another chair.
Duck, mushrooms, and a little red fruit
This Pinot wants savory richness, not heaviness. Duck and cherry stay in its red-fruited lane. Mushrooms pull the tea and earth forward.
Two plates. One duck breast with fresh cherry sauce. One mushroom bourguignon. Both can take this wine's lift.
Serve 55 to 58 F. Open 20 minutes before dinner. Burgundy stems. No hard decant.
Duck Breast with Fresh Cherry Sauce
Duck gives the wine enough richness to push against, while cherry keeps the pairing in its red-fruited lane.
Why it works: Raspberry, Chelan cherry, and hibiscus lift cut through duck fat without flattening the texture.
View Recipe for duck breasts with cherry sauce (opens in a new tab)
Mushroom Bourguignon
Earthy mushrooms pull the Pinot into a deeper register while keeping the dish elegant enough for a lighter Willamette frame.
Why it works: Silky tannins and bright acidity refresh the umami. Tea and red fruit stay aligned.
View Recipe for mushroom bourguignon (opens in a new tab)Put this Willamette Pinot in the cart
Wine Enthusiast 91. Hibiscus, cherry, silk. Twenty-nine dollars.
Put it in the cart. This is the Chosen Family red for a table that wants elegance, acidity, and a real Oregon story.
